January 12's Super Bowl previews a new "Jurassic World" trailer, but the next installment to the dormant franchise isn't the only one vying for a 30-second spot in one of America's biggest sporting event. Marvel also pulled its strings and secured a slot for "The Avengers: Age of Ultron."
The new "Jurassic World" trailer is expected to reveal more than Thanksgiving Day's tease, with a 30-second airtime spot confirmed in next week's Super Bowl. The Oregon vs. Ohio State match is expected to keep up with tradition and rake in the ratings. It's also expected the minimum 30-second spot would cost $4.5 million a pop (screenrant.com).
The first "Jurassic World" trailer channeled the nostalgia of "Jurassic Park," a franchise which remained dormant for a couple of decades. Chris Pratt leads the cast after a successful stint from "Guardians of the Galaxy," and initial reactions to the tease were positive for audience new and familiar to the series.
Director Colin Treverrow previously confirmed a new element in the story arc, offering more than a reboot of sorts for the franchise. The new movie intends to bump things up in scares, with a dinosaur that bypasses the rules of natural selection.
"...there will be one new dinosaur created by the park's geneticists," Treverrow said in a /Film interview. "The gaps in her sequence were filled with DNA from other species, much like the genome in the first film was completed with frog DNA."
"This creation exists to fulfill a corporate mandate - they want something bigger, louder, with more teeth. And that's what they get."
A glimpse of this "Frankenstein's monster" was teased in the Thanksgiving Day trailer, and it's expected first images of the dinosaur finds its way into the Super Bowl spot.
"What if, despite previous disasters, they built a new biological preserve where you could see dinosaurs walk the earth...and what if people were already kind of over it?
"We imagined a teenager texting his girlfriend with his back to a T-Rex behind protective glass," Treverrow continued. "For us, that image captured the way much of the audience feels about the movies themselves. 'We've seen CG dinosaurs. What else you got?' [This] year, you'll see our answer."
"Jurassic World" release date is slated this June 12.
