SBS drama "That Winter, The Wind Blows" is becoming a strong wave that is taking over the industry.
The SBS drama "That Winter, The Wind Blows" that features top actors Jo In Sung (Oh Soo) and Song Hye Kyo (Oh Young) contains a strong story line with beautiful images. It has continuously taken the first place in terms of viewing rates. Even its viewing rates are high for reruns. This drama is becoming so popular that it has gained enough power to influence the music, comedy and other industries.
** Music Industry: "That Winter, The Wind Blows" Soundtrack
The soundtrack for the drama "That Winter, The Wind Blows" is topping various music charts. From The One's "A Winter Story" to Gummy's "Snow Flower" and Girls' Generation (SNSD) member Tae Yeon's "And One" topped the charts as soon as they were officially released. These three songs still currently remain in the top 10 on various music charts.
Every Wednesdays and Thursdays, the rankings of songs from "That Winter, The Wind Blows" increase in ranking along with the viewing rate of the actual drama. Already after a month after its release, "A Winter Story" and "Snow Flower" still remain at the top 3 spots. It is impressive to see that the drama "That Winter, The Wind Blows" is having an effect on the music industry.
** Comedy Industry: "That Winter, The Wind Blows" Parodies
Famous comedy shows have been creating several parodies for the drama "That Winter, The Wind Blows".
In a recent episode of the KBS comedy show "Gag Concert", a corner called "Four Things" appeared wearing a coat that actor Jo In Sung wore in one of the episodes. The coat is not meant for everyone since it is very long and difficult to pull off. Comedian caused people to laugh at how ridiculous he looked wearing the coat that looked completely amazing on Jo In Sung. Also, the tvN cable show "SNL Korea" featured a parody of "That Winter, The Wind Blows". Comedians Lee Young Ja and Shin Dong Yup recreated a scene from the drama, adding adult comedy into the scene.
Hallyu star BoA even commented on the drama by updating her personal Twitter page recently, stating, "My brother~ Why are you so different from Oh Soo? Is it because you're my real brother?"
Regarding the countless public references to the drama, a representative of "That Winter, The Wind Blows" stated, "We were very surprised when we saw the parody appear on a different network. I think we can safely say that 'That Winter, The Wind Blows' has become a national drama everybody loves."
** Weekdays to Weekends: "That Winter, The Wind Blows" Takeover
Whenever it comes time for spring the weekend TV rates fall dramatically. It is because people tend to go out more often. However, even the viewing rates of "That Winter, The Wind Blows" reruns are high as 5~7%. "That Winter, The Wind Blows" broke the mold for weekend reruns that always receive no more than 3~4%.
Also, "That Winter, The Wind Blows" appear on the list for one of the most searched in various search engines even during the weekends after its reruns. People are obsessing over "That Winter, The Wind Blows" all week, including the weekends.
