Billionaire Jessica Simpson made her HSN debut on Thursday but her 'drunk' behavior was reportedly cringe-worthy and even ex-husband Nick Lachey was embarrassed for her.

PageSix reported that the "quirky behavior" of Jessica Simpson has got the audience thinking that she's probably drunk during the segment.

"In a short clip that surfaced on the Internet, fans of the 35-year-old said it seemed as if she was slurring her words and appeared unsteady on her feet," it said.

However, PageSix reported that it talked to some people close to the former singer who denied that she was drunk while trying to sell skinny jeans.

In a statement, HSN was mum about the controversy and only said, "It was fun to have Jessica make her HSN debut with her mother Tina last night. We were happy to host them and thrilled with the way customers responded to the collection."

Meanwhile, Hollywood Life claimed that Nick Lachey, the former husband of Jessica Simpson, was "embarrassed for her" after watching the segment.

The source claimed, "Nick says Jessica will most likely deny any reports that she was intoxicated. He's just glad that he's not in that chaotic mess of a relationship anymore!"

This wasn't the first time that Jessica Simpson was accused of being drunk on live TV.

In March this year, she was interviewed by Extra TV during the 2015 Teen Vogue Fashion University in New York City and the fashion mogul was also accused of being drunk after all her statements didn't make much sense as she jumped from one topic to another.

"The star did not appear focused and often she seemed as if she was about to fall over," Daily Mail. "She also came off as a bit tipsy when she talked about her new project - another album (which will be her first new album since 2010's Christmas album)."