Aside from hit Korean dramas and films, you should also try watching popular Korean variety shows that are fun and gives a different approach to the viewers. It also reduces stress and adds happiness. Moreover, Korean variety shows gained popularity since it presents another side of celebrities in an unstructured but entertaining way.
Recently the Korean Business Research Institute has revealed this month's brand reputation rankings for variety shows. The said category provides consumer participation, media coverage, community awareness, and viewership. It covered indexes of 50 popular variety programs, using the data collected from July 1 to August 1.
The MBC's "How Do You Play?" which started in July 2019 topped this month's list with a brand reputation index of 10,745,594, marking a 10.98 increase in its score since July 2020. Hosted by Yoo Jae Suk, SSAK3, and Lee Hyori, it is highly-anticipated among Korean households. The show provides positive and negative analysis, including debut, recordings, and donation drive, revealing a score of 70.50 percent positive reactions.
Another MBC creation, "Home Alone" (I Live Alone), took second place in the rankings with a brand reputation index of 10,438,180, while TV Chosun's "Love Call Center" followed close behind with a total index of 10,357,220 for August.
These Are The Variety Shows Brand Reputation Rankings For August
1. How Do You Play
The program became a hit among young Koreans in their 20s. When the program was launched, it only had YOO as the host. Later on, Lee Hyori, and Rain from mid-May joined the show as MCs. The show gained high ratings that the viewership of the program really took off.
2. Home Alone
The unscripted show is a documentary-style South Korean reality series that follows the members of a self-formed club called Rainbow. It is composed of celebrities who are single and live alone.
3. Love Call Center
Also called as the number one buzzworthy non-drama TV show according to the Good Data Corporation, Love Call Center aims to create and collaborate with the top artists of Korea.
Guest singers are sending love calls to their desired collaboration partner and produce a new song together. It provides an avenue with various artists of all genres including hip-hop, indie, pop, and more.
4. My Ugly Duckling
5. Balsam School
6. Ask Us Anything
7. The Manager
8. Radio Star
9. Voice Trot
10. Wife's Taste
11. Running Man
12. The Return of Superman
13. House on Wheels
14. Immortal Songs
15. The King Of Mask Singer
16. Fun-staurant
17. Where Is My Home
18. Three Meals A Day
19. Video Star
20. 2 Days & 1 Night
