The Korean Business Research Institute has announced the brand reputation ranking of Korean drama actors for the month of August.
The brand reputation ranking is a survey of a Korean organization that shows how much the media, traditional or social talked about or searched a particular Korean drama actor in the past month. It may be positively or negatively. As they say, good or bad publicity is still good publicity since people is still talking about you and makes you famous.
The said survey or ranking had been made by means of an evaluation of the buyer participation, media coverage, communication, and neighborhood familiarity with 50 actors using big information collected from July 27 to August 28.
Based on the result the top 1 on the record is actor Kim Soo Hyun who starred in the hit drama "It's Okay Not to Be Okay" having a score rating of 3,771,464. The top ranking in his key phrase evaluation are the following "It's Okay to Not Be Okay," "Moon Kang Tae," and "Search engine optimization Ye Ji," meanwhile his highest-ranking connected phrases are change," "confess," and "return." In addition, it was revealed the Kim Soo Hyun's positivity-negativity evaluation has the rating score of 72.06 % constructive reactions.
Having the second spot on the ranking list is Cho Seung Woo who currently stars in the second season of tvN's series titled "Forest of Secrets and techniques." He garnered the score of 3,290,796. The next place (3rd) was declared to be actor Lee Joon Gi who currently leads in the drama "Flower of Evil," with the rating score of 3,290,796.
In the fourth and fifth place on the ranking are actresses So Ye Ji and Moon Chae Won who are the co stars of Kim Soo Hyun and Lee Joon Gi respectively in their latest projects. Both actresses got the score of 3,252,755 and 2,859,896.