The movie star brand reputation rankings for March have been unveiled by the Korean Business Research Institute.
As for this month's top star, veteran actor Choi Min Shik ranked first place, beating other Hallyu stars.
The current rankings are based on consumer participation analysis conducted by the institute which includes interaction, media coverage, and community awareness indexes of 50 movie celebrities from February 1 to March 1.
Meet the Top 5 Actors of March Movie Star Brand Reputation Rankings
Interestingly, the 60-year-old actor took first place, leading the March Movie Star Brand Reputation rankings.
Choi Min Shik scored a brand reputation index of 7,553,969. This is in connection with his new drama "Big Bet" where he took the role of casino legend Cha Moo Sik.
According to a media outlet, the keyword analysis under the actor's name includes "Big Bet," "Cha Moo Sik," and his co-star "Son Seok Koo."
In addition, Korea Corporate Reputation Research Institute director Koo Chang Hwan, states that Choi Min Shik has the highest-ranking related terms featuring words such as "natural," "betting" and "enthralling,"
As for his positive and negative ratio analysis, the veteran star recorded a positive ratio recorded of 83.19 percent.
Meanwhile, coming in second place is his fellow lead star in "Big Bet," Son Seok Koo.
The versatile star garnered a brand reputation index of 7,548,672, which is close to Choi Min Shik's numbers.
To recall, Son Seok Koo tops various Brand Reputation Rankings in 2022, following the success of his series "My Liberation Notes" and the blockbuster movie "The Roundup" with Ma Dong Seok.
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On the other hand, capping the top three is none other than Song Joong Ki for his performance in "Reborn Rich."
In addition, he recently made headlines after he confirmed his relationship with British actress Katy Louise Saunders as well as his marriage announcement.
For the Hallyu star, who is also soon to be a father, he got a brand reputation index of 7,075,710.
Adding to the list is Im Siwan in the top four and Lee Je Hoon in fifth place.
Top 30 Stars Who Made it to March Movie Star Brand Reputation Rankings
Here's a rundown of the top 30 celebrities who entered the March Movie Star Brand Reputation Rankings as cited by the Korean Business Research Institute.
Choi Min Sik
Son Seok Ku
Song Joong Ki
Im Siwan
Lee Je Hoon
Lee Sung Min
Jeon Do Yeon
Hyun Bin
Gong Yoo
Lee Byung Hun
Kim Ok Bin
Kim Nam Gil
Choi Woo Shik
Jun Hye Jin
Lee Jung Jae
Honey Lee
Kim Hye Soo
Go Yoon Jung
Kim Tae Ri
Lee Seo Jin
Moon Chae Won
Ha Jung Woo
Kim Da Mi
Jin Sun Kyu
Jo Jin Woong
Lee Sun Gyun
Nam Joo Hyuk
Chun Woo Hee
Lee Yi Kyung
Ma Dong Seok
