Netflix, the streaming giant renowned for its vast collection of international content, finds itself under the scrutiny of netizens once again.
This time, the spotlight is on its recent social media activity, sparking speculation that the company may still be ruing missed opportunities with two highly anticipated K-Dramas.
In the ever-expanding realm of Korean entertainment, Netflix has established itself as a go-to platform for fans worldwide.
Netflix secret codes pic.twitter.com/1esB22unL7
— Learn Something (@cooltechtipz) June 2, 2024
However, recent developments have left some questioning the streaming service's decision-making process, particularly regarding the acquisition of certain K-Dramas.
Two notable productions, "Lovely Runner" and "Twinkling Watermelon," have caught the attention of avid K-Drama enthusiasts.
Despite generating considerable buzz within the community, both series found homes elsewhere, leaving Netflix on the sidelines.
"Twinkling Watermelon," a captivating sci-fi drama, captured hearts with its enchanting narrative of time travel and friendship.
i‘m so in love with twinking watermelon <3 pic.twitter.com/fkyjiy1y7Q
— k (@kdramatelier) November 8, 2023
Starring Ryeo Un and Choi Hyun Wook, the series resonated deeply with viewers, yet Netflix opted not to secure distribution rights, allowing rival platform Rakuten Viki to claim the spotlight.
AKKKKKK…. TYDAC SABAR.!!
— Futriana (푸트 리아나) (@FUTRIANA) August 17, 2023
Choi Hyun Wook ketemu Ryeo Un. 😍
Drama sekolah. 2 couple muda. Actor-actor bagus. Semoga bagus dan ga berat.
See you on Sept, #SparklingWatermelon. ♡ pic.twitter.com/8FHNill53m
READ MORE: Netflix's Subtitle Error in 'The 8 Show' Sparks Outrage: 'Very Disrespectful!'
Similarly, "Lovely Runner," adapted from the popular webcomic "Tomorrow's Best," enchanted audiences with its romantic-comedy elements and stellar cast.
the love(s) in lovely runner. pic.twitter.com/AgB74S4Au2
— 🥣 (@perkydel) June 5, 2024
Featuring Byeon Woo Seok and Kim Hye Yoon in leading roles, the series offered a unique twist on the time-slip genre, garnering praise from critics and fans alike.
Once again, Netflix missed the opportunity, as Rakuten Viki swooped in to secure the rights.
#LovelyRunner ranked first in 133 countries w 9.8 rating on Rakuten Viki!!🥹🥳
— mey (@byeolsparkle) April 18, 2024
“a perfect drama w everything from acting to story to chemistry. kim hyeyoon & byeon wooseok's delicate emotional acting makes you even more immersed in their love triangle that has spanned 15 years.” pic.twitter.com/Yb76QhsF8Q
The aftermath of these decisions has been palpable on social media platforms, with netizens expressing their disappointment and frustration towards Netflix.
KSKSSKS Viki is wildin'
— Haf (without HOPE☀ era) (@exquisite_haf) May 11, 2024
Doing that on the official Netflix K Content account...I CAN'T 😂😂#LovelyRunner pic.twitter.com/jzpzE12z0u
Comment sections flooded with remarks highlighting the streaming giant's apparent oversight, prompting discussions on what could have been.
Netflix's attempts to divert attention with unrelated K-Drama content have only added fuel to the fire.
A recent post featuring performance clips from various series failed to escape scrutiny, as netizens pointed out the absence of iconic bands from "Twinkling Watermelon" and "Lovely Runner."
when netflix can't post about lovely runner so they be compiling woo seok and hye yoon's past projects and put positive words on it.
— leviste 🌱 (@byeoncutie) May 26, 2024
biggest regret in history goes to netflix: pic.twitter.com/GuwMg7AJsh
Despite the streaming service's efforts to maintain a positive image, it appears that the lingering regret over missed opportunities continues to haunt Netflix.
i've already said it, they literally regret not taking lovely runner lmao 😭https://t.co/uAi6U6VtFb
— leviste 🌱 (@byeoncutie) May 26, 2024
As netizens continue to jest and speculate, only time will tell if the company will learn from its past oversights or face further backlash in the fiercely competitive world of K-Drama distribution.
they didn't expect that lovely runner will be hit inside sokor and internationally 🤭 LIKE ITS SO FUNNY TO SEE THEM TO RIDE ON HYPE OF LOVELY RUNNER
— coco's ; lovely runner ✨ (@SUNXREM) May 26, 2024
KDramaStars owns this article
Written by Joan Cabigas