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A New York American Apparel outlet created quite a stir when deciding to relive the 'The Wolf of Wall Street' era by displaying their mannequins with untamed pubic hair.
Early in the hours of Friday morning, window shoppers couldn't help but stop and stare at the American Apparel storefront located on East Houston in NY that features three mannequins in see-through lingerie which show off their far from groomed pubes.
Although a few Twitter users described the outlet's display as "kinda Pervy," American Apparel representatives insist that the purpose of the exhibition is to conjure up discussion about society's perception of feminine beauty.
The Observer reported that Dee Myles, the District Visual Manager of American Apparel, said the display is suppose to "bring rawness and newness to a holiday thought of as a romantic Hallmark holiday. . . by exploiting the lust of Valentine's Day."
She included that it is crucial to "have instances spark up curiosity and conversation about what we deem beautiful and sexy."
Their have been mixed opinions among shoppers. Some think it is a good stance for the feminist movement, while others think the display is just too explicit.
One Twitter user wrote "slightly disturbing." Another said, "kinda brave, kinda prevy [sic]." Then there was a Twitter fan who simply tweeted, "LOVE IT."
Standing by their decision to use mannequins to celebrate women's pubic hair, American Apparel also featured some models with unkempt bikini lines on their website.
This isn't the first time the company has been under scrutiny for their controversial fashion decisions. In the past they received a lot of criticism for creating a T-shirt that displayed a drawing of a menstruating vagina.
Petra Collins, the Toronto-based artist credited for the drawing, told MailOnline that it was meant to start a forum on taboo topics like pubic hair, masturbation, and menstruation.
"This image is stating that women are not a subordinate creature to just be entered," Collins said. "We are our own beings in control of our own sexuality. I find it interesting that images addressing sexuality and reproduction are hidden and often looked at as disgusting," she continued.
