Actor Lee Min Ho plans to spend more time in China this year, setting the grounds for his way to way into the entertainment market in China. Lee Min Ho's agency StarHaus today established a subsidiary agency, StarHaus Entertainment China, suggesting the Hallyu wave in China. in addition, StarHaus Entertainment China is to collaborate with a popular entertainment agency in China, Hwai Brothers Media Group, accelerating the launch of many Korean actors' and actresses' career in China. Hwai Brothers Media Group is one of the 500 largest corporations in China, and a rare case of a privately owned entertainment group.

The inception of StarHaus Entertainment China became official after the press in China reported about it. A person from StarHaus Entertainment said in an interview on January 29, 2014, "We are currently establishing a subsidiary in China for our group. We have planned this for a lone time, and StarHaus Entertainment China is going to operate in China independent of StarHaus Entertainment Korea."