Super Bowl may be over, but Bruno Mars is still the "talk of the town". The only drawback of this is that he gets "No Pay"! Why?

Bruno Mars's spectacular performance in the haft-time of Super Bowl left the audiences jumping to their feet, cheering and dancing along the way with his hit songs "Locked Out of Heaven", "Treasure", a collaboration with The Red Hot Chili Peppers and ending it with "Just The Way You Are." With Bruno Mars performance that capture a 100 million audiences in the stadium how can he not get paid even a single penny? Well here are the reasons.

It's simple really; no one's ever been paid in doing halftime show in Super Bowl. Even great artists such as Michael Jackson and Paul McCartney didn't get paid out of it and it's not really surprising at all.

Although Mars got 12 uninterrupted minutes in front of the largest U.S. audience anyone is ever likely to get (with the exception of the Red Hot Chili Peppers sudden odd performance) the whole thing smells of the same cliché, "Do it for the exposure, kid." Or, "Don't you know art isn't worth money?"

Now that you'd think about it. With millions of dollars being spent on commercial ads from different sponsor and endorsers. Could the NFL still afford or much like pay halftime performers.

Though the whole idea of insisting an artist work for free might not pass the sniff test, this might be one of the few occasions where "exposure" actually translates to moola. In fact, there's no "might" about it. Time and time again, in Super Bowl after Super Bowl, halftime performers have seen a significant uptick in sales in the days following the game.

In last year's Super Bowl, Beyonce brought in 104 million viewers and saw a 40% increase in sales in the week following the event. The year before, Madonna performed for an audience of 112.5 million viewers and 10 of her digital hits saw a sales increase of 1,700%, collectively. This isn't a recent phenomenon, either. In fact, since halftime shows with major musical acts have been a thing, sales for the artists have increased.

For instance the iconic rock band The Who performed in 2010 and their Greatest Hits album saw a 50% increase in sales as a result.

Going all the way back to 1993, Michael Jackson dominated the halftime stage; his album Dangerous saw sales increase in 83%. And in 1996, after Diana Ross's performance has experienced 74% increase in sales. Get the pattern here?

A chance at performing during the Super Bowl means big bucks for the record companies behind these artists.

So, how did Bruno Mars fair in his performance this year? He did remarkable well, not only did he manage to pull in a total of 115.3 million viewers to make his the most watched Super Bowl halftime show ever, it also elevated his album sales to 164%. His latest, Unorthodox Jukebox, claimed the top spot on the iTunes Top Albums chart with his debut album bumping up to the No. 3 spot and remix versions of those two albums sitting pretty at positions 8 and 17. His individual tracks are doing great, too, with his hit "Locked Out of Heaven" claiming the sixth spot on the iTunes Top Songs chart and "Just the Way Your Are" at No. 7. According to Mashable, the singer's ticket sales for his "Moonshine Jungle World Tour" skyrocketed as well.

Bruno Mars is definitely one of the most contemporary choices the NFL has made, but it definitely seems to have been a smart move in his part. Viewership was up despite the fact the game was hardly a nail-biter and record sales went through the roof. Mars' label, Atlantic Records, and rivals in the industry are likely already plotting to get their acts on stage for next year's big game.