Actors Kim Soo Hyun and Lee Min Ho are probably the most popular Korean actors in China. Actor Kim Soo Hyun amassed his popularity just by filming one drama, the popular SBS drama "You who came from the stars." As Kim Soo Hyun's popularity in China increases, a number of various Korean companies are doing their best to hire him to represent their brand. Ha Na bank and the cosmetics brand The face shop recruited Kim Soo Hyun as their brand ambassador prior to promoting their markets in China. Sam Sung electronics also recruited Kim Soo Hyun to model its brand in China. Kim Soo Hyun's agency Kaist is also benefiting from his high popularity in China, as people are investing in Kaist's stocks. Some even say Kim Soo Hyun is to sign a commercial contract with coca cola in China, which proves that his popularity has surpassed the entertainment industry, and the Korean brands.

Actor Lee Min Ho, on the other hand, has been popular abroad since his 2011 drama "City Hunter." The following drama "Boys Over Flowers" increased his awareness and popularity in China, and last year, the popular SBS drama "The Heirs" put him on the list of top actors in China. Lee Min Ho has modeled for a number of brands in China, including automobile, cosmetics, and open market clothing stores. Recently, he started modeling for the most popular snack company in China, Aishang group. Even now, tens of Chinese companies are sending Lee Min Ho love calls to model their brands.

One publicist in a marketing company said on the two Korean actors' popularity in Chinese advertisements, "This is a timely event. Chinese consumers' power to consume is exponentially increasing, yet the Chinese culture market does not support the consumers' expectations. (Lee Min Ho and Kim Soo Hyun) appeal to the young Chinese consumers who are thirsty for the new cultural contents, and show off their explosive powers in the commercial markets."