BlackBerry Z10 price update reports reveal that a price cut was offered at the Gitex Dubai April 2014 Shopper's Spring Edition at the Dubai World Trade Center. The new promotional prices tagged on the Blackberry Z10 smartphones was exclusively for the GITEX Shopper; the Blackberry Q5 was also sold at a discount price.
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Gitex Dubai April 2014 Shopper's Spring Edition was in its second year in a row. The eight-day event is the biggest retail IT expo in the Gulf area, showcasing 30,000 gadgets for sale.
The BlackBerry 10 smartphones are prominent for its business features including all-touch BlackBerry Z10 - "one of the best-selling smartphones during the October 2013 edition of GITEX Shopper - and the BlackBerry Q5, the youthful and fun BlackBerry 10 QWERTY," Emirates 24/7 reported.
Christophe Corsi, Country Director for the UAE at BlackBerry said in a statement, "Our BlackBerry 10 smartphones line-up proved strong performers at GITEX Shopper last year and we are keen to repeat that success at this year's show. We're already seeing encouraging footfall at our partners' stands today and expect to see this rise steadily into the weekend when the real action happens".
One retailer participating in the shopping expo slashed prices by 50% for Blackberry products.
"We see this year's April edition of Gitex Shopper as the year of the smartphone," said Ashish Panjabi, COO of Jacky's Electronics.
Additionally, these smartphones come bundled with accessories, shopping vouchers and data plans from Du and Etisalat.
By Saturday's final round of shopping at Gitex 2014, the price of the more popular BlackBerry Z10 was down to $350, while the Q5 was at $245. Special last-day discounts lowered prices to $190 for Blackberry Z10.The device sells in the Asian market for $300. Blackberry z10 launched in 2013 for $730.
BlackBerry 10 devices, including the popular Blackberry Z10 is designed to ease user communications, sharing and productivity largely due to the iconic Blackberry keyboard experience. Despite the introduction of a wide variety of Android touch keyboards, Blackberry is reputed for its well crafted QWERTY inlay on its smartphones and virtual keyboards introduced for the Blackberry device. Alongside battery life, integrated connectivity and ease of collaboration make sharing of digital content across social networks a piece of cake.
Hence the demand for the Blackberry could make a comeback after the hype over the new iPhone 6 has lifted from the cloud.
Blackberry suffered from the rise of iPhone and Samsung business smart phones as Blackberry's iconic email and BBM features declined in popularity. Subsequently, Blackberry decreased handset prices as inventory build up amid losses in the global smartphone market.
By the end of 2013, Blackberry saw discounts on its latest platform Blackberry 10 as a strategy to spin off inventory. However, in Q3 ending November 2013, BlackBerry posted losses of $4.4 billion as a result of unsold handsets.
"During the quarter, BlackBerry sold about 4.3 million smartphones to customers, of which 3.2 million were BlackBerry 7 devices, including models such as the BlackBerry Curve, Bold and Torch," The Press Trust of India reported..
With Reports From Tbreak.ae, Emirates 24/7
