Rise Of “Jun Ji Hyun Chicken” In Korea Town

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Even after the popular SBS drama "You who came to the stars" ended, Chinese tourists are bombarding into Korea towns in China to experience the original chicken and beer. According to the sources on May 1, 2014, the popular Korean restaurants specializing in chicken, such as Kyo Chon chicken, are expecting that the Chinese tourists will be the rising consumers of chicken and beer. The Chinese's interest in Korean food is expanding to chicken and dduk bok ki, in addition to the traditional Korean food such as kim chi and bul go gi. A chicken delivery company BHC selected actress Jun Ji Hyun as its new model and showcased a related menu. The company expects the sales of chicken in May and June of this year to go up 40% compared with the sales of later year, due to the effects of the Chinese tourists.

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