"Gossip Girl" star and rumored pregnant Blake Lively will be launching her own lifestlyle and e-commerce site.

According to The New York Post, Lively's long awaited project will go live on July 23. The site will feature "fashionable items" and handpicked products.

New reports claim that the site will be called "Preserve."

Although a lot of Lively's fans are excited for the new site, many can't help but compare Ryan Reynold's wife's new venture to that of Gwyneth Paltrow's "GOOP."

But Lively has already dismissed rumors that she is trying to copy Paltrow's ideas. In a recent interview with Vogue, Lively shared her thoughts about creating the site, saying:

"The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that."

"I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting.

"Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

Lively who is also rumored to be pregnant with their first child, shared that her new site will not be limited to just purely lifestyle and fashion.

"It will be a site. But not necessarily lifestyle. You cannot be around me without talking about food."

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