News of Beyonce and Jay Z split; more evidence confirms the couple is headed for breakup.

Rumors of the Beyonce and Jay Z split has persisted even before their "On the Run" tour kicked off, and it looks like the couple is easing its way into a formal separation.

By the looks of it, the pair is putting up a front of marital bliss for the fans, the paparazzi, and for the social media, considering Beyonce's latest Instagram posts of hubby and child at the beach.

A source close to the couple says the two are only playing things up, though, and plan to make an official announcement once their "On the Run" tour wraps up.

The source confides in a Confidenti@l interview: "Let's leave it at it's only a matter of time (until they split.) It's so obvious now it's embarrassing. Around the time the tour ends, they'll make a choice on whether they want to separate or admit trouble." (nydailynews.com)

News of the Beyonce and Jay Z split is practically overkill, even if the couple is explicitly insisting everything's okay at the home front. Evidence on the contrary is starting to pile up, though.

Last week, noticeable in the pair is their decision to stop wearing their wedding rings in public. The rumored "announcement" was leaked yesterday, paired with reports both parties cheated on each other.

Today's news was a serious reveal, though; Beyonce is reportedly looking for an apartment exclusive to her and Blue Ivy. The property is apparently half the size of Jay Z's, and at $20 million, the cost rules out the possibility she's looking for a place for her sister or mother (hollywoodgossip.com).

Insiders maintain the house hunt is kept low-key, as if Beyonce is taking great pains to ensure no one finds out she's hunting. Rumors abound, and hint of an inevitable Beyonce and Jay Z split if confirmed.