JJ Abrams and Quentin Tarantino rally for the Kodak Factory's survival as they teamed up with other Hollywood directors for stock purchases to preserve the use of physical film in making movies and TV series.
In a report by BBC, Hollywood directors JJ Abrams and Quentin Tarantino will rally for Kodak Factory, along with Judd Apatow and Christopher Nolan, as they will try to persuade Hollywood studios to purchase a volume of physical film every year. This will allow Eastman Kodak Co. or commonly known as Kodak to maintain continuous production of films and avoid possible factory closure.
Kodak is said to be already under negotiation with Hollywood studios where the "studios promise to buy a set quantity of film for the next several years," the Wall Street Journal reported.
Kodak is the only company left to be producing physical films, but the factory is facing closure as demand for the physical film have plunged throughout the years. Wall Street Journal reported that Kodak's 12.7 billion linear feet production of the physical film in 2006 dived in only 449 million in 2014, or a 96% decrease in production.
JJ Abrams, who currently films "Star Wars Episode VII" in film expressed that there is something about films that digital cameras cannot capture.
"I'm actually a huge fan of digital as well. I appreciate how that technology opens the doors for filmmakers who never had access to that level of quality before. However, I do think film itself sets the standard for quality. You can talk about range, light-sensitive, resolution-there's something about film that is undeniably beautiful, undeniably organic and natural and real," Abrams told Wall Street Journal.
JJ Abrams and Quentin Tarantino rallying to save Kodak Factory isn't the first campaign to save the company. Last summer, according to WSJ, Kodak had hoped that people in the filmmaking industry would show interest by investing in the film factory, but it was unsuccessful until famous people in the industry, such as the "Star Wars: Episode VII" director and the "Django Unchained" director joined the drive to keep Kodak's film manufacturing plant afloat.
