Rumors abound on the new Snapchat valuation for 2014.

Rumor has it that Microsoft and Snapchat are currently negotiating talks about working on a project together, as reported by Tech Crunch.

Furthermore, a source as alleged in Tech Crunch said will spend more than $100 million for Series D, in follow-up to the $50 million for series C, as produced by Coatue Management in the last fall season. According to sources in Tech Crunch the new valuation would give the company a value of $10 billion.

According to other reports as cited in Tech Crunch, Alibaba was one of the organizations looking to invest in Snapchat.

Another rumor about Snapchat valuation for 2014 suggested that the retail objectives pursuance of the company have been around continuously. Retail talks between Snapchat, Kleiner Perkins Caufield & Byers and General Atlantic and Tiger Global, are reportedly underway, according to Tech Crunch.

As per reporting, Tech Crunch wrote in its article that Kleiner has closed an investment deal with Snapchat. However, Snapchat released a comment, saying:

"The valuation of our business and our capital requirements are the least exciting aspects of supporting the Snapchat community. We have no further comment at this time."

Tech Crunch reported that Snapchat would possibly need more funds to sustain Snapchat Discovery and a Snapchat ad network.

WSJ reported via Tech Crunch that Snapchat is a media-based apps that enables ads to rank above news and video clips online.

News that also highlighted the Snapchat valuation for 2014 is the segregation of Mail Online from being a Snapchat Discovery partner.