Pinterest new analytics 2014 caters to business users, by producing easy to use features within its site.

The popular project management site has upgraded its analytics to enable social media managers to expand its strategy for interacting with clients and audiences, as per reports from Techcrunch.

Pinterest new analytics for 2014 included the Pinterest for Business apps or tools. These tools feature the brand-new analytics board. This board gives a sneak peek on how other users access the business contents posted on Pinterest.

A centralized summary view on the business' impression on audiences in Pinterest is provided. The number of traffic views the business contents is getting may be easily accessed on this brand-new board available to business users. The trending business contents in a specific period of time are also made available through this new Pinterest analytics for 2014.

The business analytics for the project management board notifies business managers which of their pins users engaged with the most, the clicks, repins and the likes their pins got. This new analytics distinguishes the "rich pin" from a "promoted pin" to rank up the performance of a particular pin from a business user.

The business analytics on Pinterest lets business managers keep track on what works, and what doesn't in doing the basics of their business. Hopefully, this will let them retain the stuff that does work, and filter the ones they have that don't work.