The firm, which is arriving to Austria, France, Germany, France and Switzerland has also completely revamped the Americans have with both films and TV Shows. The service simply affected the sales of traditional DVD and video store after Netflix launching in 1997. The subscribers of Netflix could watch unlimited number of films, DVDs are delivered to their homes. After watching the DVD, the viewers slips in a pre-paid envelope and mail it back to the company, the next batch of DVDs will be sent to them.

According to the interview of a Netflix executive with business insider, "Netflix in the beginning was a new technology company but based on the oldest technology possible: the US post office," Thompson told AFP.

The firm is based in Los Gatos, California, which is managed by Reed Hasting, the co-founder and has more than 50 million subscribers. Netflix had an advantage of scale, although, their competitor Hulu.com and some other platforms were already providing these services. This also made is hassle free to access beyond America, as it is now going to EU countries.

The invention of large smartphones and tablets on a large scale also supported the trends in streaming, all the while, traditional DVDs and television is marginalizing.

Thompson added, "There's now a whole variety of ways to watch programs on TV but also on the computer, on your tablet, on your cell phone," said Jeff Kagan, an independent technology analyst. Netflix allows people to watch programs when they want, where they want. Netflix was a game changer not only through binge viewing" but also by providing "high-quality content with at least two seasons of confidence, they're making this kind of commitment with big-name Academy Award winners."

Netflix's shows and films lists for streaming stays far smaller than the DVDs they provide, meanwhile the company is confronted by its competition from Google, Hulu and Amazon, not including the illegal downloads.