Producer Takashi Murakami, the man behind Kanye West's 'Graduation artwork, worked on another American hip hop artist's music video again. The world-class Japanese artist created a psychedelic anime world for Pharrell's 'It Girl' video.
Pharrell is currently busy with his 'The Voice' season 7 coaching gig but he still had time to release this new high-concept clip six months after releasing his album, 'Girl.'
The 'Happy' hitmaker appears as a cartoon in the new video, looking like he's playing a Sega game with the anime girl as a character.
At one point, the singer-producer even uses his iconic hat to produce fireworks and magical flowers for the girl on the beach.
A shot of Pharrell, Murakami and a dog on Mount Rushmore also add to the comical feel of the music video.
According to Rolling Stone, Pharrell's 'It Girl' could be his third hit off his album, 'Girl.' 'Happy' stayed in the charts for a long time. It also earned the artist an OST award nomination from the Oscars for 'Despicable Me 2.' 'Come Get It Bae,' featuring Miley Cyrus' vocals, also climbed the charts,
'Girl' reportedly received a four-star rating from the publication earlier this year.
"'Girl' is a simple, even slight record. And that's definitely meant as a compliment," the Rolling Stone review read.
Reviewer Jon Dolan further wrote, "Everyone in pop owes him a favor, but the superstar cameos are few and easefully turned: There's Timberlake harmonizing on the mirror-ball fantasia 'Brand New,' and there are the robots of Daft Punk vocoding along to the spiraling astral-groove come-on 'Gust of Wind.'"
He also added, "The music is just as uncluttered as the track list, riding the light, euphoric vibe Pharrell established on the album's Number One hit, 'Happy.' The only requirement for getting into this club is admitting your own joy."
Watch Pharrell's 'It Girl' music video below.