In the previous years, there was a notable change in Starbucks.com; more visitors are using their tablet and mobile devices instead of their regular desktops and laptops in browsing the website. Before, like many websites, Starbucks.com on a tablet or phone, links, words and menu were too small, and it was awkward to scroll and zoom their way around the website. With the use of Responsive Web Design, a new strategy to website building, Starbucks.com is now easier to maneuver.

What responsive web design? The responsive web design uses the white space. In website design, the term commonly used to refer to is white space. It is an empty space where there are no text and images. Some would denote it as blank space but they all mean the same. They don't even have to be white and can be of any colored background.

Here is a list of some of the uses of negative space in media design.

*white space acts as a dramatic frame for highlighted texts or images separating these from the rest.

*It gets the message across because there is emphasis on the important things to remember.

*It adds to the readability of the website hence readers get to focus on the article.

*One consequence of not utilizing negative space is having a cluttered print material. Nobody wants too much information in so little space.

*Having too much empty space is not good either because it shows inefficient use of space. It's as if there's nothing there.

Neglecting the space not being used is not a good design technique because it has an effect on the visual aesthetics of the structure. The percentage most appropriate for the non-occupied space is 20 to 40% thus, make sure to utilize to its maximum. Starbucks also made sure that their videos are all working in flash player.