Death Of The Blackberry Doubtful With IBM's Recent Focus On Core Losses, Blackberry To Gain In Enterprise Mobility With Innovative Phones
Death Of The Blackberry. CEO John Chen of Blackberry has seized the opportunity to convert Blackberry's losses into gains and it appears unlikely that the death of the Blackberry is in the offing. With the release of the Blackberry passport, the jury is still out on Blackberry's new concept to restructure the Canadian phonemaker, but so far the results are looking good for Chen, who is the person responsible for a turnaround at Blackberry.
Chen's idea to bring back the classic look of the Blackberry Bold on the Blackberry Q20 to be released in November, introduce brand new apps for the Blackberry Z10, and the latest release of the Blackberry Passport have been influential in staving off the death of the Blackberry.
Coinciding with the death of the Blackberry theme, in early October, IBM made a shocking announcement that its third-quarter operations was down 99% year-to-year after a $3.4 billion after-tax decrease due to discontinued operations. The corresponding revenue from operating income and core business dropped 4% and 12%.
Analysts at seekingalpha.com say that as IBM readies itself for its major operations, it would have insufficient time to compete with Blackberry's enterprise mobility segment. Ailing Blackberry which lost out in competition to rival platforms Apple's iOS and Google's Android could get a boost from IBM's pains, despite warning of the death of the Blackberry.
The outstanding factor other than catering to a professional business user is its convenient and much-loved physical keyboard. Even iPhone lovers are reluctant to give up using the Blackberry keyboard.
lackberry's CEO Chen is positive that the Blackberry Passport and the Blackberry Q20 will be a huge success in the market for alternative style phones and a strong competitor against newer Androids. Chen is also thinking about launching a Blackberry Passport 2 and a second edition of the Blackberry Q20, to seal off any rumors of the death of the Blackberry in the near future.
