Se7en and IU have sent messages of support to the Olympic athletes.

On SBS 8PM News, that aired on the 27th, had a "London 2012 Special Program" and showed messages of support and made a segment for support messages through social media networks. During the Olympics, they plan to hold a segment that shows messages sent through social network sites on the news.

Singer Se7en and IU have sent messages. Se7en said, "Our nation's Olympic athletes, Aja Aja Fighting!!! Se7en and YG Family are all cheering^^," and IU stated "Hello, it's IU! I hope all of Korea's athletes will enjoy their races and return safely! Fighting!"

Meanwhile, on the 28th (Korea time) the 30th Summer Olympics in London took place in London, England at the Olympic Stadium and South Korea was 100th to enter.