Girl Scout cookies are making their debut online for the first time in nearly 100 years, according to the SF Chronicle.
The Girl Scouts of the USA will reportedly allow its young team to sell their famous cookies using a mobile app or personalized websites online if their scout councils and guardians will allow it.
The online selling strategy of the Girl Scout cookies has brought on new safety procedures for the scouts as well.
Customers will reportedly only be able to gain access to each scout's cookie website if the scout sends them an emailed invitation. No identifying information about the scout may be posted, according to the NY Times.
The new online strategy for selling Girl Scout cookies is quite surprising, as scouts had only stuck to operating booths outside supermarkets, sending order forms into their parents' workplaces and door-to-door canvassing, according to the publication. Selling cookies online is reportedly expected to increase the nearly $800 million raised in annual cookie sales.
"Girls have been telling us that they want to go into this space," stated Sarah Angel-Johnson, chief digital cookie executive for the organization covering about 2 million girls.
She added, "Online is where entrepreneurship is going."
Those who are looking to buy Girl Scout cookies online will reportedly have them shipped directly to their doorsteps.
"Girls across the country now can use modern tools to expand the size and scope of their cookie business, ad learn vital entrepreneurial lessons in online marketing, application use and e-commerce" stated Sarah Angel-Johnson, who directs the digital cookie sales.