Time has passed, It was almost two years after it was being introduced as an advertising platform, Tumblr is now taking a great step forward, offering e-commerce by allowing users to post some content from Etsy with a "Buy" click-to-buy button.
The blogging platform has also rolled out a "Browse" button for some compositions posted Artsy. "Pledge" for Kickstarter and "Get Involved" for DoSomething.org, The Etsy button is designed to cooperate with artists, The company's spokesperson have not been confirming anything yet as to whether the well-known blogging platform gets any of the sales.
Tumblr, which Yahoo had announced of getting $1.1 billion the previous year, saw its user's growth rate of 46% in 2013, But the company reported is too humble about the issue claiming that they have only earned $13 million dollars last 2012, Atlhough its CEO David Karp said that he has hoped that the platform would have earned $100million in 2013, An eMarketer report in August speculated that Tumblr is not helping the search engine Yahoo on anything that includes its ad revenues, In connection to this, Unfortunately Yahoo remained still and didn't unveil anything about the revenue of Tumblr.
Offering the capability of the well-rounded e-commerce would be one possible way to offer Yahoo some help is the bottom line, This year, 2014, Twitter and Facebook just have added "Buy" buttons, Although this are mostly for making experiments if people would take it or not, Their advertisers Is not stopping of weighing its effect. People's take might vary and that should be noted, After all, Ad revenues should not be the main focus, right?
Are you a Tumblr geek? Perhaps Twitter and Facebook user? Maybe you have something in mind that can contribute to the story, I hope you won't mind sharing it on the comments below.