“The Interview” has been getting a ton of publicity, but not for the best reasons.

The highly-anticipated comedy is running into road bumps promotion-wise as “The Interview” stars James Franco and Seth Rogen have canceled several joint appearances on “The Tonight Show” and Buzzed Brews as well the their NYC premiere, which has caused speculation that the film may not be able to be shown in theaters.

The cancelations come after the hacker group reportedly issued a threat through an anonymous email on Tuesday.

“Remember the 11th of September 2001. We recommend you to keep yourself distant from the places at that time. If your house is nearby, you’d better leave. Whatever comes in the coming days is called by the greed of Sony Pictures Entertainment,” the hacker group wrote.

Despite the threat, Sony is reportedly still planning to release the film, though it will support the theaters that choose not to run it, according to E! News. Carmike Cinemas, which has 278 theaters in 41 states, has reportedly already pulled “The Interview.”

Benchmark Co. analyst Mike Hickey reportedly stated that other chains are likely to follow Carmike Cinemas’ lead and pull the movie.

“We have a hard time believing any theatre exhibitor would choose to show the movie on Christmas day, and risk the overhang of potential ramifications from a successful implemented terrorist attack form the hacker group or a random extremist that may have ancillary motivation,” stated Hickey, according to Boston.com.

Tom Stephenson, CEO of Look Cinemas, has supported the release of the controversial film, which depicts the fictional assassination of North Korean leader Kim Jong-un.

“If they play it, we’ll show it,” stated Stephenson.