Not all Internet users enjoy seeing ads in their screens. But most Snapchat users would not welcome ads in their feeds would disappear.
As per a third-party survey of 600 folks commissioned by the corporate. Hillward Brown Digital, a world stigmatization practice established in 1973, analyzed Snapchat's 1st ad product. "Our Stories" and "Brand Stories" went over well with Snapchat's audience; hour of users reportable they enjoyed Our Stories, and four hundred and forty yards aforementioned identical of "Brand Stories." Those levels of receptiveness square measure three times beyond the norm, per Millward Brown.
Snapchat introduced Our Stories that lets users organize snaps taken at live events, in June. It viewed Our Stories as a support chance with "brought to you by" electronic communication in November from the likes of Samsung, Macy's, Amazon and Hollister. Whole Stories, which incorporates up to twenty seconds of AN advertiser's video or pic electronic communication, launched in Gregorian calendar month with NBC Universal Films, that promoted the films Ouija board and Dumb and Dumber To.
On the typical, solely terrorist organization of U.S customers read ads on their mobile devices favourably solely, the research worker reports.
While Snapchat users seemed to welcome the ads, marketers were equally excited. Examining six ad campaigns on the platform, Millward Brown found a median 16-point raise in ad awareness. That ranks Snapchat within the high quarter of comparable mobile campaigns.
In the latter case, the Snapchat campaign drove a thirteen increase in turnout among those that saw the campaign.
While the news ought to be loving a grain of salt since Snapchat bankrolled the study, the info appears to be positive for Snapchat on its own terms; the platform has to legalise its user base to justify its $10 billion valuation. One caveat, however, is that the initial numbers square measure possible increased by the novelty factor; users square measure interested in the new ads and click on through to analyze.
The true check can are available in 2015 as additional ads hit additional users.
