General Motors expressed that it won't compete with Ford's second generation pick-up. Instead, Ford's 2017 F-150 Raptor has found its real rival in Dodge's Ram Power Wagon.
According to edmunds.com, GM is not yet pressing to race with Ford in terms of off-road ready pick-up trucks.
"We have a lot of priorities," Mark Reuss, GM's executive vice president of global product development, told Edmunds. "Capital is not endless. That is not one of our highest priorities in terms of spending capital right now."
Reportedly, this is in response to the circulating buzz online that GM will mark a high-performance off-roader to match the 2017 Ford F-150 Raptor. These allegations started after it has been confirmed that GM has filed an application to register with the U.S. Patent and Trademark Office the word "Badlands" for use on an upcoming automobile.
"When you are looking at terms, or names and phrases, the first thing you do, even if it is a speck of an idea, you trademark the name because it can become a legal mine field," Duncan Aldred, Buick-GMC Vice President said in a March interview. "If someone says, 'I like that,' you generally go for it and work out if you might use it later."
"We've probably got hundreds, if not thousands, of names (we) don't use," Aldred added.
On the other hand, fourwheeler.com presented 2017 Ford F-150 Raptor's real competitor. According to the publication, Ram Power Wagon is number one as it excels both on- and off-road. It is dubbed as the 2015 "Pick-up of the Year" based on voting.
"To qualify for PTOTY, vehicles must be all-new or substantially revised from the previous model year, have a two-speed transfer case, a production run of at least 1,500 vehicles available in the U.S., and be on sale by March 15, 2015," Fourwheeler Network said.
In this case, both the Dodge Ram Power Wagon and the 2017 Ford F-150 Raptor are qualified. However, Ford was not able to make the vehicle available by the test date.
