His Ceci China pictorial is the latest addition to his media blitz which followed the meteoric popularity of his role in the action drama, "Healer." "Healer" received widespread attention with audiences in mainland China, leading Ji to rack up a large following on Weibo. In the months following the conclusion of the series, he has heavily promoted within the Chinese market. His promotional activities have included fan meetings and an appearance on the mainland variety show, "Happy Camp."
His co-star, Park Min Young, also capitalized on the success of the drama. She accepted the starring role in the upcoming Chinese series.
Since appearing in the series, Ji has received numerous high-profile invitations for fashion events, including the recent launch for the Los Angeles-based streetwear brand, Konus.
On June 9, the Korean outlet Edaily published a report which featured photos from the Konus brand launch, along with a recap of the media presence at the event. According to the article, there were several high-profile outlets which will present including LA Weekly. The report provided positive feedback about his presence at the launch and the "Healer" star appeared to be at ease throughout the photos.
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About the writer: Adrienne Stanley is a contributing writer for Kpopstarz, KDramastars, MTV Iggy and CJ Entertainment's KCON blog. Her passions include a love of K-pop and Asian drama. When she is not writing she is hanging out on Twitter (@retrogirladdy).
