Theo James Opens How Popularity Changes Celebrities; 'Divergent' Star New Face Of Hugo Boss Fragrance

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Theo James may be one of the most popular actors today because of the "Divergent" franchise but Shailene Woodley's onscreen partner claimed that he is still the same person as before.

"I'm still the same person so it hasn't really changed me," he told the Evening Standard. "It's not like I go to trendy parties, that's not particularly my thing."

Theo James added that his family has always kept him grounded. Growing up as the youngest of five children, the "Divergent: Allegiant" star said that his siblings would keep him grounded. He added that they don't treat him as a celebrity in the household.

"If you start taking yourself or it too seriously I think it can be damaging," he added.

Theo James admitted that some people have the tendency to change when they become popular. He, however, said that it should not be the case for everyone. He said that the decision to remain humble ultimately relies on the individual.

"I don't think it needs to change you unless you want it to," he told the publication.

"Unless you're Brad Pitt and then you definitely can't go to Costa coffee to pick up a frappucino."

Meanwhile, the "Divergent" actor has recently been revealed as the newest face of Hugo Boss fragrance" Boss The Scent ($85). According to Yahoo! Beauty, the actor followed the footsteps of Victor Cruz, Ryan Reynolds, and Gerard Butler who were ambassadors of the brand.

"Boss is internationally a big brand and it's really big in Britain, so I've kind of grown up with the campaigns and the fragrance campaigns and the cool, ¬quite masculine pictures and dudes," he told the outlet.

Also, what they wanted to do with this fragrance was something that they hadn't before. It's a new fragrance, but it has those elements of Boss - that style and success and a little seduction. I think it's interesting and it's a bit more representative of me.

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