Jessica Alba just turned the labor industry on its head by announcing that The Honest Company will be offering 16 weeks of maternity and paternity leave, which was previously unheard of among businesses.
"Jessica Alba announces paid maternity leave of 16 weeks at her company Honest. "It will pay for itself" #DF15," Richard Nieva tweeted.
In the new structure, new fathers can avail of the eight-week paid leave with the option of extending the leave for another eight weeks, but this time they won't get paid.
But Jessica Alba's announcement for The Honest Company's maternity and paternity leave was deliberate as NBC Bay Area tweeted,"I love when we hire people who are parents, because I know they are going to multitask:" @JessicaAlba @Honest.
"You need to take that time also to bond with your baby; it's also important for men to bond with their babies," she told the panel during the Salesforce's Dreamforce Conference in San Francisco on Thursday.
According to E! News, "Under the Family and Medical Leave act, eligible employees are entitled to 12 unpaid weeks of leave, although, according to the Department of Labor, many cannot afford to do so due to the financial toll."
But the Department of Labor encourages companies to provide maximum maternity and paternity paid leave to workers, not just for the benefit of their employees but for their own establishments as well.
"When parents are better supported at work through paid family and medical leave, they are also less likely to rely on public assistance benefits," the labor department's website said.
Jessica Alba's The Honest Company got a negative rap lately after it was sued for reportedly making fraudulent claims, particularly on its sunscreen products.
The actress issued a statement to CNN Money read, "The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers."