Seo Ye Ji is hit by another controversy ahead of her K-drama comeback "Eve."
The actress is reportedly facing legal battle due to the damages caused by the 2021 controversy.
Seo Ye Ji Sued By Advertisers Due to Her Previous Issue
As noted by outlets, Busan Ilbo reported that the 32-year-old actress is dealing with a legal battle against the company where she serves as their endorser.
Unfortunately, at the height of Seo Ye Ji's controversy, the company was included in the list of brands boycotted by the consumers because of Ye Ji's manipulation and gaslighting issues.
Due to this, they reportedly demand to pay compensation in re-filming the advertisement.
In addition, the advertising company also pointed out that if the rumors were untrue, the actress' side should have addressed or cleared the rumors, but Seo Ye Ji and her team "did not give a clear statement; therefore, the brand image depleted."
Seo Ye Ji's Agency Responds to Legal Issue
However, Seo Ye Ji's agency, Gold Medalist, had different sentiments and disagreed with the company's claims for additional costs for the damages, hence the legal battle.
As cited by Maeil Business Star Today, her agency raised that the issue cannot be the subject to terminate the contract and obligate the actress to pay for the damages since the "suspicions she received last year were not true."
"There was a difference of opinion between the advertiser and the advertiser as to the reason for the contract termination and the amount of compensation," the company noted, adding, "We tried to settle the matter amicably with the advertiser, but the litigation is in progress due to the huge difference of opinion."
Furthermore, Gold Medalist also states that they managed to end the contract "amicably" after seeking with six other advertisers.
A Look Back at Seo Ye Ji's Controversy
In 2021, the "It's Okay to Not Be Okay" actress was embroiled in a massive issue after being criticized for manipulating then-boyfriend Kim Jung Hyung.
She was under fire for ordering the actor to get the script for his K-drama "Time", revised and removed any skinship with co-star Girls' Generation's Seohyun.
In addition, the "Save Me" actress was also involved in allegations of school violence, faking her academic records, and abusing her staff.
READ MORE: Seo Ye Ji to Skip 'Eve' Press Conference - Here's Why
At the time, the actress went on hiatus and even dropped out of her upcoming K-drama "Island" and was then replaced by Lee Da Hee.
She issued an apology statement ten months later, saying that she "has been taking time to reflect" on herself.
As obtained by an outlet, she expressed a sincere apology "for making many people uncomfortable" due to her shortcomings and disappointed everyone greatly.
Seo Ye Ji's apology letter concluded by acknowledging that the issue stemmed from her "immaturity" and promised to "work hard to behave more carefully in the future."
Seo Ye Ji New Drama, 'Eve'
Following this, the actress returned with a bang as her K-drama comeback "Eve" is slated to air on June 1.
The revenge romance series also includes Park Byung Eun, Yoo Sun and Lee Sang Yeob as the lead stars.
"Eve" will be the newest Wednesday and Thursday K-drama airing via tvN.
