NCT member Jung Jaehyun is now Prada's newest brand ambassador.
Prada Selects NCT Jaehyun To Represent Their Brand
Before his much-awaited acting debut, NCT's Jaehyun made another milestone in his career as he has been appointed as the new South Korean star ambassador of the high-end Italian brand Prada.
After NCT 127's concert tour in Japan, Jaehyun's next agenda was to have his first solo fashion activity in Milan, Italy. Which also signaled the start of his journey as the brand's representative. On June 19, the idol attended the "SS23 Prada Uomo Fashion Show" where the brand's latest 2023 Spring and Summer menswear collection was first revealed.
In September 2021, due to COVID travel restrictions, Prada held a virtual fashion show and NCT's Jaehyun was the first celebrity to ever stream a Prada show live through social media when he participated in the release of the brand's Spring and Summer 2022 collection.
According to an official from Prada, "Through various collaborations with Jaehyun, we were able to fully feel his powerful influence. Since he is a public figure with everything from luxurious visuals to outstanding sense of fashion, Jaehyun was selected to represent our brand."
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The "Kick It" singer also collaborated with Vogue Korea, where he showcased some of his go-to fashion styles and answered more questions about his life and career as an artist. You can watch the full interview coverage on " rel="nofollow" target="_blank">Vogue Korea's YouTube channel.
NCT Jaehyun's Upcoming Activities
Following his participation in Prada's fashion show, Jaehyun will return to Korea to continue his solo and group activities. NCT 127 is expected to resume its Japan tour concerts at the Kyocera Dome in Osaka happening on June 25 and 26.
In addition, apart from his idol activities, Jung Jaehyun is about to fulfill his dream of becoming an actor. The Korean star will have his drama debut in the upcoming campus-romance series "Dear. M" which is slated to premiere on June 29.
He will work with Park Hye Soo, Roh Jeong Eui, Bae Hyun Sung, Lee Jin Hyuk, Hwang Bo Reum Byeol, Woo Da Bi, and more. The episode broadcast is exclusive to be released first in Japan. The romance series has a total of 12 episodes that will focus on the life, love, and career of young university students.
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What are your thoughts about Jaehyun as the new ambassador of the Italian luxury brand Prada? Tell us in the comments!
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Shai Collins wrote this.