Koreans have chosen their favorite advertising models for 2023, with IU and Gong Yoo topping the list.

In a report cited by a news portal, the Korea Broadcast Advertising Corporation released the result of their survey, which they conducted from November 27 to November 30, online. The participants included 2,000 men and women, aged 20 to 59.

In addition to this, topics like "exercise, diet, and health management" are the top plans that consumers are looking for in 2024,, followed by "investment and savings."

Meanwhile, here are the top 5 favorite advertising models chosen by consumers.

IU, Gong Yoo, More: Top 5 Favorite Advertising Models 2023

IU lands at the top with 8.1 percent.

Before cementing her name in the music and acting industries, IU made her debut in 2008 with the single "Lost Child," which she performed for the first time on the music program M Countdown.

The singer-actress will be joined by Park Bo Gum, Moon So Ri, and Park Hae Joon.

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Written by Geca Wills