Han So Hee's CF contract with Lotte Chilsung has ended amid her dating controversy with Ryu Jun Yeol.

Following the bombshell news regarding their romance and Hyeri getting tangled up in the issue, it seems like Han So Hee is experiencing a major blow in her brand deal contracts.

Han So Hee's CF Contract With Lotte Chilsung Ends Amid Controversy With Ryu Jun Yeol

In a report, more brands are reportedly planning to not renew their contract with Han So Hee. This includes Lotte Chilsung, who signed the actress for their Chum Churum brand.

As stated by the outlet, the brand tapped the "Nevertheless" star for a one-year contract that will conclude in early March.

"Following the expiration of her contract, no renewal was pursued," Lotte Chilsung representatives said, adding that they are yet to announce the celebrity replacing Han So Hee as their model.

Lotte Chilsung is known to have their advertising models represent the brand for years, and this will be their first time to switch with a different ambassador within a year.

To recall, NH Bank reportedly replaced Han So Hee as their model amid an issue with her personal relationship with Ryu Jun Yeol.

The actress, who has been with the company since 2021, has parted ways after Nonghyup Bank (NH Bank) decided not to renew her contract, which will expire early this March.

Reports say that the company has found a new celebrity model to represent them and will begin filming promotional videos soon.

At the height of the news, others find it acceptable since banks need reputable celebrities who have a reliable image to represent them.

On the other hand, fans came to her defense and mentioned that it might not be because of the Ryu Jun Yeol dating issue since these decisions are usually scheduled in advance.

Han So Hee - Ryu Jun Yeol - Hyeri Saga: How It Went Down

On March 15, an online post garnered huge attention after the user claimed that Han So Hee and Ryu Jun Yeol were spotted lounging at the pool in a fancy resort in Hawaii.

Their representatives were quick to deny it, adding that they were on a separate trip. They said that the "Reply 1988" star was doing a photoshoot while Han So Hee was vacationing with friends.

Following this, Hyeri's cryptic post added fuel to the fire, to which Han So Hee indirectly responded, sending fans into a frenzy.

The "My Name" star then confirmed the dating news and apologized to Hyeri for the SNS incident.

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Written by Geca Wills