From outrageous scenes that stunned netizens to a daring take on its premise, the latest K-drama Hit the Spot, is breaking barriers in intimate storytelling in Korea.

This series holds the credit of being the most-rated NC-17 K-Drama in the history of K-dramas, as per Koreaboo.
Set to air on Coupang Play, "Hit the Spot" stars EXID's Hani as Son Hee Jae, a woman who becomes the unwitting new host of a love and romance-themed podcast.
In the process of dealing with her inexperience in the world of romance, Hee Jae experiences a hyper-introspective coming of age with her best friend, Mi Na (played by Dal Shabet's Woohee).
They decide to start a sex advice service to help others while seeking satisfaction in their own lives.
The show has been making waves on social media. Many users have commented that K-dramas are generally more PG-13, with hand-holding and non-serious kissing, and some of the scenes have gone viral.
One memorable scene between Hee Jae and a podcast sex advisor occurs when they bump into each other, causing Hee Jae's sex toys to fall on the floor. This moment likely elicited mixed feelings from the audience.
One user commented on social media: "This content is culturally taboo in South Korea. Here comes the K-drama, which is so normalized that it is shocking to see it considered a crime."
In one scene, Hee Jae brazenly asks the male lead whether he would sleep with her and is rewarded with a hot make-out session that has viewers buzzing.
While the content is more adult, the show intends to talk about discovering yourself and owning your sexuality.
Each episode of "Hit the Spot" sounds like an NSFW warning from Rakuten Viki, the series' streaming service.
There is a full frontal sex scene in the first episode.

There are eight episodes of "Hit the Spot," all available to stream.
The series has sparked conversations around changing representations of romance and sexuality in the K-Drama space.

"Hit the Spot" set a new standard in storytelling with an adult narrative. This story would focus on adulthood rather than tease the potential of childhood that typically develops into K-Drama tropes.
Exploring what could happen next in this area of K-Entertainment expands the lore and possibilities for future developments.