Malaysian Airlines To Rebrand: With two airline disasters back to back, Malasyia Airlines has putting the pieces together hardly a few weeks after the Malaysia Airline MHF17 was shot down in Ukraine and a few months after Flight 370 vanished into 'thin air.' Since its formation, MAS has only had 2 fatal accidents in the last 41 years. In the wake of the twin tragedies, the question Will Malaysian Airlines fly again looms? CEO Ahmad Jauhari Yahya says this is a good time to make a change.

According to the UN, the downing of the Malaysian Airlines MH17 could turn out to be a war crime. Despite any proposal in the UN, Malaysian Airlines is losing $3.5 million each day and is currently offering refunds to people who cancel tickets. But this is not enough to bring back customers.

A report claimed that "United Nations is putting pressure on Russian leader Vladimir Putin, 61, accused of backing the trigger-happy rebels. British experts who examined MH17’s black box recorders found the plane suffered “massive explosive decompression” after it was hit by fragments from a missile."

With plans of rebranding and changing its name as a way of refurbishing the airlines HR image on the way, the Airline is still owned by the national government. This does bring a sticking point to the forefront to rebranding: Leaving out 'Malaysis' does not seem right.

Malaysia is a key tourist destination and airline chiefs want to be able to tag country names to their airlines. Hugh Dunleavy, Malaysia Airlines commercial director said, the government of Malaysia is undergoing assessment of what the future of Malaysia Airlines will be.