Actor Gong Yoo, who had returned for the first time in 5 years with the drama 'Big,' was chosen as the model and publicity ambassador for Renault Samsung Motors.
Starting on the 15th of August, Renault Samsung Motors released a commercial showing their commitment of "making a car that loves people."
In this commercial that stresses their corporate philosophy "customers first," Gong Yoo's unique and realistic acting is drawing much sympathy from viewers. In his part, Gong Yoo wipes his car after he puts his drink on top of the car, covers the car with his own body to so that no water would splash it when a truck passes by, and shows a love for the car that is no different from the love for a family member or lover. The commercial draws sympathy from viewers through this emotional approach.
Renault Samsung Motors marketing team manager revealed, "This commercial very well portrays our philosophy that 'customers are first.' In the future as well, Renault Samsung Motors will work hard to keep the customers as the center of our corporate philosophy and keep in mind the customer's life styles."
