If 'Reply 1997' were a public broadcaster drama, how would its influence have been?
'Reply 1997', a drama that is airing on the cable channel tvN, is enjoying great popularity with a 4% range viewer rating that is like a jackpot for a cable TV drama. In spite of its disadvantage as a cable TV drama, the drama is receiving much love from the viewers.
The drama's popularity on the 'net' is much greater than many other dramas from the public broadcasting systems. Cable TV programs are viewed more on the web or by downloads due to its characteristics; its sensory popularity is beyond 4%.
One broadcaster said, "Since it is a cable program that has fixed viewers, if we expand the spectrum of the viewers to the all audience, You can regard the drama's popularity at about 20~30% viewer rating."
He added, "Its popularity and issue power already exceed its viewer rating. Because the drama's target is teenagers and twenties, if we sum up online replay services and so on, it should have better score than other handsome public broadcaster's dramas."