There are three general global leadership environments that deal with these. Theories of who a leader is would help us understand an important factor in leadership which is character. The first global leadership environment is about the person of the leader: his or her traits, capacities and individual talents. Just recently, there was a word war between Facebook CEO Mark Zuckerberg and Apple co-founder Tim Cook. Now, it is the right time to know who is a better CEO.

Zuckerberg, leadership may have been based on the Great Man model which proposed that individuals take leadership because they are born with superior qualities that differentiate them from others, this is according to www.centerforworklife.com. The weakness of this leadership is that the qualities are unidentifiable. The model which argues that common traits, if identifiable, will help others develops their leadership capacities. However, studies failed to isolate a single trait or group of traits which separate a leader off from others. Zuckerberg applied to the leader of the organization as it seems that he is required to be everywhere all at once in a continually expanding organization because his approval is still sought in most decisions in the company. Moreover, the managerial approach of the CEO is conservative with low levels of risk which is not appropriate anymore for a growing organization like COS.

According to tech times, Tim Cook's leadership style, he started with the behavioral leadership model which focuses on studying observable behavior. Leaders act in certain ways but focusing only on behavior overlooks critical factors in the situation and in the minds and heart of individual leaders that condition these actions. Thus, models which take into account the situation were developed.

Cook concentrates on a cluster of complex forces existing in the work place which may affect leader activity. These factors include organization size, worker maturity, and task complexity among others. Some versions of situational theory are humanistic models which focus on the development of effective and cohesive organizations. It contends that a basic tension between the individual in the group and the group exists. It successfully combines both behavioral and situational elements to define the organizational culture.

Now who wins? Both are on top of their own business. Zuckeberg is a modern type of leader, while Cook is a conventional type of leader. Based on this review, FB CEO wins!