Kim Soo Hyun does a photo shoot for the winter catalog of "ZIOZIA".

Kim Soo Hyun portrayed a gentleman in distinctive ways from a man's point of view. The themes for the pictures were innocence, and wit. He portrayed an innocent boy with witty props and a flower boy look.

Kim Soo Hyun wore out door clothes such as padded coats and wool coats to show off ZIOZIA's winter fashion.

A spokesperson for ZIOZIA said, "The clothes Kim Soo Hyun is wearing in the pictures have become popular and increased in sales. In this winter season, Kim Soo Hyun's cashmere Chester coat is receiving much attention. Its traditional, trendy style will make men look elegant and stylish."

The ads will be released in papers and magazines, as well as on ZIOZIA's website next month.