On February 11, Lee Jong Suk shared a photo through his Weibo account (withleejongsuk) which captured the sweet innocence of Valentine's Day.

The picture featured the star in a pink blazer and white button down shirt. He captioned the photo with the upbeat phrase “Ta Da.”

His success in the Chinese market is reflected through his Weibo account which has more than 3 million followers. He is currently in the midst of promotional activities in China.

The 25-year-old actor also expressed his gratitude to attendees who were present at his fan meeting in Guangzhou which took place on February 7. In his video message, addresses his fans in Korean with Chinese subtitles. The actor displays his sincere thanks to fans in Guangzhou, while greeting audiences who will be present at his upcoming fan engagements.

Fans in Guangzhou enthusiastically greeted the actor at the airport. He held a press conference and a smaller fan meeting at Dr. Sun Yat Sen Memorial Hall, prior to the main event. During this event, he participated in high-five and photo sessions.
At the main fan meeting, the actor greeted the joyous crowd and spoke about his most recent drama, "Pinocchio."

He has yet to select his next on-screen role, as he continues to ride the wave of success generated by the drama.

The popularity of “Pinocchio” has helped to extend his fan base. The show was a record-breaking hit in China. Due to the success of the show, SBS sold the drama to the Chinese market for $280,000 per episode.

Chinese audiences were drawn to the drama due to the popularity of Park Shin Hye and Lee Jong Suk. While he had received acclaim for his previous roles in “School 2013” and “I Can Hear Your Voice,” “Pinocchio” served as the catalyst for the actor's increased popularity in China.

His heartfelt portrayal of Choi Dal Po, an intrepid investigative reporter, has helped attract legions of new fans towards the actor's work. “Pinocchio” concluded with 20 episodes on January 15.