Netizens are amazed with how surprising and unique the promotional campaign for tvN's "Flower of Evil" shared recently. The refreshing kind of promotion started in a popular online forum, where K-drama fans and netizens were surprised after someone shared a post in the said community saying, "I suspect that the husband I've loved for 14 years is a serial killer".
An excerpt of the post read as follows;
I am shaking as I try to write this letter. I am scared that my husband might be reading this.
But I don't have anyone else to turn to. So I am here asking for your advice. I met my husband 14 years ago. When I saw him, I fell for him as what I see is what I believed for.
He is good looking and at times clumsy. He is the person who is bad at lying, and I got interested in him, then we started dating. He doesn't have much experience in dating but was a warm-hearted person.
There are times that I have to learn to match with what he does and watch how I treat him. I realized that during our time together, he began to improve. We decided to get married, had a beautiful daughter, and lived happily together.
We made a lot of effort and time, he became a good husband and a good father. I am grateful and loved him very much.
I have this instinct or intuition? I have this thought that my husband could be a former serial killer. I don't know why I could think of something terrible. I never knew about my husband's past, but this frightening suspicion has entered my mind. I can't get it out of my head.
To anyone reading this post, how much do you trust the person you share your life with. Do you trust the person you love? I now realized that my trust for him isn't that strong.
What shall I do if my husband is a serial killer suspect? Will I send him to jail? Will I have to expose him and what I know to society?
The last part of the post then added: "If you want to know what happens next, please tune in to the new Wednesday-Thursday drama "Flower of Evil" on tvN. Lead stars are Lee Joon Gi, and Moon Chae Won the show premiers on July 29."
A lot of commenters shared their surprise with the promotional campaign. The post gives shocking content and gained attention on the said forum. They thought the post was a fake, but instead, it was part of a promotional campaign.
According to the source from tvN shared, "The marketing team conducts promotional campaigns after checking legal matters. Such as the actor's portrait rights. There has been a lot of interest in terms of "Flower Evil" lead actor Lee Joon Gi. He then became interested in the promotion strategy and posted some content on his social media accounts."
Watch "Flower of Evil" teaser here:
