Mobile telecommunications leaders in the Philippines, Smart Communications, Inc, has granted the wishes of K-drama fans by reuniting Hyun Bin and Son Ye Jin in a recent television advertisement.
The SMART ad marks the first reunion between the two Hallyu stars after their hugely successful drama series, "Crash Landing On You."
In the one-minute ad, sees the two stars speeding around a crowded city aided by 5G technology. Hyun Bin is first seen driving a black car with a motorcycle racing beside him, with the driver later revealed to be none other than Son Ye Jin. The ad featured snippets from Crash Landing on You in the background, highlighting the telecom service provider's seamless streaming capabilities.
Set to the latest Ben & Ben track, "Inevitable," the pair gives a positive vibe of achieving the impossible, "much like how subscribers are able to achieve more when they are connected to Smart 5G," according to a press release from Smart Communications.
"Finally! The wait is over for all of us K-fans who have been wishing for Hyun Bin and Son Ye Jin to be together again," exclaimed Jane J. Basas, Senior Vice-President and Head of Consumer Wireless Business at Smart. "We heard your clamor, and we read all your #InSmartWeTrust posts so we knew this was inevitable. We had to make this happen. You are all part of this sweet journey, and we owe this to you, our dear subscribers."
A Rising Global Act
Ben & Ben, the folk-pop/ pop-rock act based in the Philippines, has been ranked as the most-streamed local act by Spotify for the past year. Since forming in 2015 as The Benjamins, the musical group led by the twins Paolo Benjamin and Miguel Benjamin Guico have been constant hitmakers with "Ride Home," "Leaves," "Maybe the Night," "Pagtingin," and more.
Aside from their homeland, the Philippines, Ben & Ben has also started trending in various parts of the world, including South Korea. In July 2020, the nine-member group held the first, second, third, sixth, and seventh spots of the Melon Realtime Search Chart, a tracking list from one of South Korea's largest music platforms.
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As for the SMART advertisement, Ben & Ben specifically wrote the song "Inevitable" for the ad featuring the Crash Landing on You stars Hyun Bin and Son Ye Jin.
A Leader in 5G in the Philippines
Standing at the forefront of 5G implementation in the Philippines, SMART continuously rolls out its latest ultrafast network. It has begun its campaign across strategic locations in the archipelago - Metro Manila, Cavite, Laguna, New Clark City in Pampanga, Rizal, Cebu, Davao, Iloilo, and in Boracay.
Furthermore, the telecommunications service provider has teamed up with global smartphone manufacturers including Huawei and Samsung to offer 5G-ready devices that optiimize the technology under its Smart Signature 5G Plans.
