Every year, Hallyu world introduces fresh face stars that managed to garner attention after landing a remarkable role.
With the surging popularity of talented stars in K-dramaland, these celebrities did not only mesmerized the viewers with their talent but also wowed companies with their beauty and influence.
From being rising stars to soon-to-be sought-after female leads, these three beauties are also selected as brand ambassadors for top-tier brands.
Han So Hee
The 27-year-old actress started her career with minor roles such as "100 Days My Prince," "Abyss," and more.
Fortunately, Han So Hee skyrocketed her popularity after joining the cast of "The World of the married" with top stars Kim Hee Ae and Park Hae Joon.
She landed the role of beautiful, young mistress Yeo Da Kyung which showed her maturity as an actress.
Following the revenge K-drama, Han So Hee headlined multiple projects in 2021. First is the webtoon-based rom-com series "Nevertheless" with Song Kang.
Viewers saw her innocence as she played Yu Na Bi while Han So Hee showed off her tough side in Netflix's "My Name."
READ MORE: This Korean Figure Skater Lauded for Visuals Similar to Song Kang, Han So Hee
Apart from her blockbuster series and movies, the 27-year-old star is also a brand ambassador for several global brands.
To name a few, Han So Hee joined the makeup brand Charlotte Tilbury as their first Korean muse, followed by the global haircare brand L'Oreal Paris.
In addition, she is also the first Korean global ambassador for luxury fashion house Balenciaga.
Jeon Yeo Been
She has been in the industry since 2015 and appeared in supporting roles in Seo Ye Ji and Ok Taec Yeon's "Save Me" as well as the comedy-drama film, "Great Patrioteers" with Goo Kyo Hwan.
However, it was only in 2017 that she had her first-ever lead role in the movie "Write or Dance."
Interestingly, Jeon Yeo Been solidified her name in K-drama after headlining the cast of "Be Melodramatic," followed by the smash hit K-drama "Vincenzo" with Song Joong Ki.
Jeon Yeo Been and the Hallyu star were lauded for their undeniable chemistry.
Now that the 32-year-old beauty solidified her name in Hallyu, brands are courting the actress to represent their company.
Cosmetic brand Giorgio Armani Beauty formally introduced her in September 2021 as their new model.
The Italian brand was drawn to Jeon Yeo Been's sophisticated and elegant aura, which made her the perfect muse for the brand's "Designer Lift" foundation.
Jung Ho Yeon
The list of Korean breakout stars will not be complete without the "Squid Game" actress Jung Ho Yeon.
She captured the hearts of viewers with her unique beauty and portrayal of the fearless Kang Sae Byeok in the Netflix series.
At the height of the "Squid Game" craze, the model actress was selected by Adidas, Calvin Klein, and the French luxury fashion house Louis Vuitton as their global brand ambassador.
