While Han So Hee's career is experiencing a slow turn, Kim Ji Won's is on the rise, as the "Queen of Tears" lead star is reported to replace the breakout star as the new face of a soju brand.

Kim Ji Won To Replace Han So Hee as Chum Churum's Ambassador + Company Responds

At the beginning of March, Han So Hee made headlines due to her dating news with Ryu Jun Yeol. However, it affected her career big time, and she started to lose brand deals. Among this is her partnership with the soju brand Chum Churum.

It has been said that her contract for the said brand concluded in early March and was not renewed amid her relationship controversy with Ryu Jun Yeol. Some speculated that the reason for not renewing the contract was because her relationship with the actor overlapped with his long-term relationship with Lee Hyeri, which both parties denied.

It is also known that Soju's brand models have been contracted for years.

Meanwhile, on March 26, multiple media outlets reported that Kim Ji Won, who is amassing global popularity due to her ongoing series "Queen of Tears," has been chosen as the new face of Chum Churum.

However, after the news broke out, the brand's company Lotte quickly spoke up on the matter.

"We are exploring possibilities for Chum Churum's model. However, we cannot confirm anything at this time."

Support Pours In for Kim Ji Won To Become Soju Brand's New Model

Following the reports, netizens reacted to the possibility of having Kim Ji Won as the new ambassador for Chum Churum.

• "They picked a good model."
• "Kim Ji Won matches it."
• "She suits to be the brand's new face."
• "She's better than Han So Hee. I'll go buy a box of Chum Churum at the mart."
• "Soju has suddenly turned into whiskey. Who knew changing its model would make it so luxurious."

Meanwhile, Kim Ji Won continues to charm the viewers in her new role Hong Hae In in the buzzworthy weekend K-drama "Queen of Tears." The actress is receiving a huge amount of support and praise from the public alongside onscreen partner Kim Soo Hyun.

Catch the new duo every Saturday and Sunday at 9:20 p.m. (KST) on tvN and Netflix.

What can you say about the news? Share your thoughts/replies in the comments!

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Shai San Miguel wrote this.