Even Varo Entertainment's CEO couldn't escape the 'Ryu Sun Jae' craze and was revealed gushing over "Lovely Runner" actor Byeon Woo Seok.

Keep on reading to know more about the news!

'Sun Jae' Craze Continues + Byeon Woo Seok Reveals Interesting Story About Varo Entertainment's CEO

As the character of Ryu Sun Jae in the hit drama "Lovely Runner" became famous, it already created the 'Sun Jae' syndrome, and the number of people calling Byeon Woo Seok, Sun Jae instead of his name is rapidly increasing.

He is portraying the iconic role of Ryu Sun Jae and is making a huge impact in the whole K-dramaland. During his guest appearance in "Yoo Quiz on the Block," the program's host Yoo Jae Suk even mistakenly called the actor, Sun Jae.

The heartthrob just laughed at it and was humbly grateful for the recognition he was receiving. In relation to the ongoing craze, the "Record of Youth" shared an interesting story about his label's CEO.

Byeon Woo Seok is signed under Varo Entertainment, which also manages other familiar names in the industry like Lee Yoo Mi, Gong Seung Yeon, Jin Goo, Lee Hong Nae, and more.

Eum Heung Beom Joins the 'Sun Jae' Craze + Continuously Supports Rising Actor Byeon Woo Seok

Varo Entertainment was founded by Eum Heung Beom. According to Byeon Woo Seok, even his label's CEO is consistently showing his support to the actor. It was even revealed that Varo Ent. CEO is gushing over the heartthrob.

Byeon Woo Seok shared, "The CEO of my agency also calls me Sun Jae, and said, 'Sun Jae, I Love You."

Before the male star shared about it, Eom Heung Beom, CEO of the known artist management agency, was already famous among fans as he kept on commenting on every Byeon Woo Seok's content.

Indeed, just like the drama's fans, CEO Eom Heung Beom proves that the 'Sun Jae' craze is hard to escape.

The "Lovely Runner" actor mentioned that when he won his first KBS Drama Awards as Best New Actor for the series "Moonshine," he got emotional while talking about CEO Eom Heung Beom, with whom he had many hardships.

"I failed a lot of auditions. It was very difficult at that moment, but I am very grateful to our CEO Eom Heung Beom, and Director Baek Dong Jin who always believed in me until the end."

Byeon Woo Seok added, "I am so grateful to my entertainment family."

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Shai San Miguel wrote this.