With the turn of 2024 comes new brand reputation rankings from the Korean Business Research Institute, and several stars in South Korea have made their mark over the previous month.

This list contains the ten actors who have turned their careers and public perception around or moved up another level in the past year.

Shin Hye Sun (January 2024)

The poignant webtoon adaptation "See You in My 19th Life" and the hilarity of "Mr. Queen" helped Shin Hye Su climb to No.1 on the brand reputation rankings from December 30, 2023, to Jan.

She was last seen in the drama "Welcome to Samdal-ri" which aired from December 2 to January 21 and received favorable reviews.

Ma Dong Seok (February 2024)

The actor, whose name is also Don Lee in real life, took the No. 1 spot from January 27 to February 27, 2024.

Ma made his Hollywood debut in Marvel's Eternals, and the star power that had grown sterlingly was bolstered by his own new title: The Roundup: Punishment.

Cha Eun Woo (March 2024)

The ASTRO member also took home the number one spot from February 29 to March 30, 2024.

His TV series Wonderful World, which aired from March 1 to April 13, ended up gaining rave reviews, establishing him as one of the top stars.

Kim Soo Hyun (April 2024)

The rankings were from March 29 to April 29, 2024, and the ranked one was Kim Soo Hyun. He still owns fans with each of his performances in a drama, including Queen of Tears and previously period-chasing 'It's Okay to Not Be Okay' and 'My Love from the Star.'

Byeon Woo Seok (June 2024)

Byeon Woo Seok, who in June directed the webtoon adaptation My Lovely Runner, topped the rankings from May 27 to June 27 with a first-place score of 597 points. The fan base he enjoys across Asia is expanding.

Um Tae Goo (July 2024)

"My Sweet Mobster" star Um Tae Goo was ranked No. 1 between June 23 and July 23, 2024. His lengthy run as a supporting actor has finally blossomed into one of the lead roles.

Lee Je Hoon (August 2024)

Lee Je Hoon excited viewers in his leading role, "Chief Detective," where he ranked #1 from July 20 to August 20, 2024. Having already demonstrated his versatility with performances in seasons one and two of "Taxi Driver,"

Park Seo Joon (Sep 2024)

In September, the top brand reputation ranking was won by Park Seo Joon from August 21, 2024, inclusive, until this September, which left a big positive impression on people.

His increasing popularity comes from numerous film and TV works, including a currently filming role in the much-anticipated drama "Gyeongseong Creature."

Seo Ye Ji (October 2024)

Rounding out the list was Seo Ye Ji, who was also recognized for her compelling performance in "Eve," leading to the top rankings from September 22 onwards until October 22, 2024.

Her familiarity with playing challenging characters has struck a chord with audiences at large and made her a staple amongst Korea's A-listers as well.

The South Korean entertainment industry shapes this list, showing that both popularity and talent are appreciated here and around the world.

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This article was written by:

Rovelyn Barba