Arriving on the red carpet in a revealing outfit makes a splash, but it usually creates major scandals — and in South Korea, it can lead to career crises.
Take a look at the record of some of the most talked about (and scandalous) red-carpet moments in K-entertainment history.
Kang Hana - 2013 Busan International Film Festival
Kang Hana's black dress may have seemed relatively conservative at first glance, but people were outraged by the completely open back that extended down to her hips.
Netizens called her an attention whore, and the fury stuck with her long after.
The dress was a bold choice, one intended to celebrate the beauty of the back, but it became a cautionary story for actresses in South Korea.
Han Se Ah — 2014 Grand Bell Awards
Han Se Ah also wore a daring lace dress with a revealing front slit, but her black ropes wrapped around her upper body drew comparisons to bondage, so it may have been best if they were left in the closet.
The high slit that revealed her underwear did not help either, and she earned the title of "publicity seeker" for the look. Regrettably, the controversy only gained negative publicity.
Lee Sung Kyung - 2015 Seoul Drama Awards
Lee Sung Kyung may be known for her sweet image, but surprisingly (or that), she came in a red and sheer dress that netizens said was too vulgar.
The unsightly ensemble was only made worse by the badly chosen bra, and many speculated that her stylist must be to blame. This outfit was one of her most talked about fashion choices.
Kim Seo Yeon — 2007 Busan International Film Festival
Her white dress featured daring cuts and extensive frontal cleavage and was considered groundbreaking back in the day for Kim So Yeon to wear.
She made the controversy into a career highlight, claiming the red carpet moment helped her land big roles. An unusual instance of daring fashion scoring a touchdown.
Han Yeri - 2021 Oscars
Another outfit that raised eyebrows was the red dress worn by Han Yeri, showing a lot of skin, which many think looks like the traditional Chinese Qipao.
Some critics called her tone-deaf to culture, given that "Minari" was about Korean identity. As if that wasn't bad enough, the dress was three years old, and a lot of netizens said it was not suitable for such an important event.
Moon Ga Young - Dolce & Gabbana Winter Fashion Show 2024
Meanwhile, Moon Ga Young broke the boundaries by wearing a bra that was a little too small and something made of see-through fabric — inspired by lingerie.
Well, some praised her confidence; others blasted the racy and revealing look as cringeworthy and too bold.
Fans cheered on NCT's Doyoung for giving her his jacket, but it didn't help the visible discomfort she had in the cold weather.
Oh In Hye — 2011 Busan Film Festival
Audiences were shocked by Oh Hye's revealing red dress. She later revealed that she created the dress herself in an attempt to get attention on her first red carpet.
She had taken a little break from the internet for a while thereafter due to the hatred that followed, and if that does not say something about how merciless netizens can be, then we do not know what will.
Bae So Eun – 2012 Busan International Film Festival
Bae Soo Eun wore a gold dress that exposed her back and showed a lot of cleavage - something that immediately reminded netizens of Oh In Hye's infamous look.
Unfortunately, though this was a controversy that led to a lot of conversation at the time, it did not lead to Janet's career growth. Janet eventually left the industry entirely.
One outfit is liable to make—or break—a career in the South Korean entertainment industry, as these actresses show. aIt's not always the kind they want to go viral with, though.