Hyun has become the new face endorsing the canned instant coffee Cantata.

A spokesperson from the brand recently said “He was at his best when he did “Secret Garden” and right after that he enlisted in the Marines. That sky-rocketed his popularity.”

The brand was even present at his discharging event, back in December, where they handled the coffee to those who were present.

Cantata have been interested in the actor for a while now, in one of the commercials where Lee Minho appears, Hyun Bin's movie “Late Autumn” was playing in the background.

Other stars who have been the face of Cantata includes, Joo Won, UEE, and Lee Minho.